The concept of popups started way back in the 1960s with supper clubs that used to operate out of private homes. Over the years, the concept has taken shape of popup food events. Popup restaurants are temporary/makeshift food joints showcased as part of a larger event like a festival, carnival, or a gig. They could also be a one-night food event or food festival or food truck.
Why are pop-up events getting so popular?
Well, they are quite flexible to operate. These transient events could be hosted anywhere like open public spaces, galleries, restaurants, book stores, and unused retail spaces. They are known as popups simply because they pop down as they easily pop up! New customers are intrigued by their short-term appeal and fun foods.
Looking to reach out to a new audience with your pop-up dining event? Keep these points in mind as you read on to find out how pop-ups and events can tap into new customers: