How to Create a Customer-Centric Loyalty Program

How to Create a Customer-Centric Loyalty Program

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Building a customer loyalty program is a fantastic way to keep your customers returning to your restaurant, ultimately boosting overall sales. However, for it to work, you need to recognize the importance of choosing restaurant loyalty program software and designing it in a way that best benefits your customers and your business.

One of the most significant decisions you need to make is how you are going to present your loyalty program. In other words, what system will you use? Some of the most common options include a membership loyalty credit card, a punch card, automatic rewards systems and databases, receipts, or an app.

Choose the right rewards platform

Your best option is to look for a restaurant point of sale (POS) software that offers loyalty programs capabilities. This will enable your patrons to simply enter their email or phone number to receive automatic points when paying with their card. Then, after obtaining a certain amount of points, they will qualify for discounts or rewards. This is how you keep your restaurant loyalty program simple yet effective.

One of the most significant decisions you need to make is how you are going to present your loyalty program. In other words, what system will you use? Some of the most common options include a membership loyalty credit card, a punch card, automatic rewards systems and databases, receipts, or an app.

  • How you are going to present your loyalty program
  • Simply enter their email or phone number

Whatever you choose, you want to make sure your incentives are attainable – it shouldn’t be too difficult for customers to receive these rewards! Otherwise, guests won’t be motivated to return as they won’t think that they will ever reach reward-level status.

To help you out, read on to learn how to create a customer-centric restaurant loyalty program How to create a customer-centric restaurant loyalty program.

Offer attainable rewards

Moreover, the best POS system for restaurants enables customers to enter their birthday into your database so that you can give them a special gift for their birthday. Additionally, you can use the information collected to offer holiday-themed specials, coupons, and other discount campaigns via personalized emails.

This type of customization is essential for building a customer-centric restaurant loyalty program. It requires minimal to no work for your customers, yet allows you to monitor their favorite orders and the frequency of their business, and then reward them for their patronage.

Moreover, the best POS system for restaurants enables customers to enter their birthday into your database so that you can give them a special gift for their birthday. Additionally, you can use the information collected to offer holiday-themed specials, coupons, and other discount campaigns via personalized emails.

Once you have compiled this information, you will then be able to integrate your guests’ feedback into your loyalty program, proving to them that you listen and care.

Build brand loyalty

Train your staff to ask customers about their day and to learn the names and orders of the “regulars.” This small step will make a significant difference when it comes to gaining loyal patrons.

  1. Once you have compiled this information, you will then be able to integrate your guests’ feedback into your loyalty program, proving to them that you listen and care.
  2. It requires minimal to no work for your customers, yet allows you to monitor their favorite orders and the frequency of their business, and then reward them.
  3. Whatever you choose, you want to make sure your incentives are attainable – it shouldn’t be too difficult for customers to receive these rewards! Otherwise, guests won’t be motivated to return as they won’t think that they will ever reach reward.
  4. Whatever you choose, you want to make sure your incentives are attainable. To help you out, read on to learn how to create a customer-centric restaurant loyalty program.
  5. Additionally, you can use the information collected to offer holiday-themed specials, coupons, and other discount campaigns via personalized emails.
  6. This type of customization is essential for building a customer-centric restaurant loyalty program. It requires minimal to no work for your customers, yet allows you to monitor their favorite orders and the frequency of their business.

Ask for feedback

To create a customer-centric restaurant loyalty program, you need to ensure that you are engaging with your customers as much as possible regarding the program. One way to do this is by having short surveys integrated into your POS system or through email that helps you to learn what your customers are enjoying (and not enjoying).

If you are interested in taking your restaurant’s loyalty program to the next level, reach out to Foodics today. Foodics offers a cloud-based all-in-one restaurant management system on iPad in English and Arabic.

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