The fact that every customer set responds to business’ efforts in a different way has given a lot of momentum to the concept of building brand loyalty by generation worldwide.
Restaurant owners and managers are going all the way to understand what brand loyalty actually means to different generations based on age, behavior, gender, and buying patterns so that they can leverage the same for their business success.
For example, while the Millennials (a significant part of the present and future customer base) are considered the most brand-loyal generation, they are also extremely selective and respond only to innovative and constantly evolving loyalty programs.
How Brand Loyalty Differs for Different Generations
Before getting into the details of generational marketing, let’s first understand the various types of customers (generation x y z differences) that exist.