Riyadh, Saudi Arabia – [28/04/2026] — Foodics, the leading Cloud-based Restaurant Operations & Financial Management Platform in the Middle East, has announced its sponsorship of the inaugural season of Million Riyal Menu in Saudi Arabia. This follows Foodics’ support for the show’s Egypt-focused edition, the Million Pound Menu, for the past two years. Reinforcing the company’s commitment to empowering food and beverage entrepreneurs and accelerating the growth of the region’s hospitality sector.
In Egypt, Million Pound Menu provided a practical platform for emerging restaurant concepts to move beyond ideas and operate in real business conditions. The show highlighted the realities of launching and running a food business, from managing daily operations to proving commercial viability. Foodics’ involvement in the Egyptian edition as the official technology partner highlighted the critical role of tech in helping restaurants drive efficiency, maintain visibility, and scale with control.
Building on its successful experience, Foodics has decided to extend its support to the show’s first Saudi edition, in a time when the kingdom’s food and hospitality sector is expanding rapidly. Driven by population growth, evolving consumer expectations, and significant investment in tourism and lifestyle destinations under Vision 2030, Saudi Arabia has become one of the most dynamic F&B markets in the region. New concepts are entering the market at scale, increasing the need for strong operational foundations from day one.
Million Riyal Menu places participants in a competitive environment where restaurant concepts are assessed not only on creativity and taste, but also on execution, scalability, and business performance. This closely aligns with Foodics’ role as a technology partner for restaurants, supporting core functions such as ordering, payments, inventory management, reporting, and performance tracking.
Through its sponsorship, Foodics aims to contribute to a more resilient and professional F&B ecosystem in Saudi Arabia. By supporting a platform that emphasizes real operational challenges, Foodics reinforces its commitment to empowering restaurant operators and supporting the Kingdom’s broader ambitions to grow a sustainable, world-class hospitality industry.
It’s more than a TV show; it’s a launchpad for the next generation of restaurant leaders.
