Foodics signs a strategic omni-channel messaging partnership with Unifonic

  • Partnership to serve the KSA F&B industry to streamline customer communications onto a single platform


28 February 2023, Riyadh, Saudi Arabia. FOODICS, the leading cloud-based restaurant management technology and payments platform in the MENA region, announces a strategic partnership with the Communications Platform as a Service (CPaaS) provider, Unifonic

Since it was founded in 2006, Unifonic has consistently grown its product line and its markets to provide an affordable enterprise-grade multilingual and seamless omnichannel communications platform for its clients throughout the Middle East.

For Foodics, the partnership with Unifonic will allow its clients to integrate both solutions on their platforms, enabling them to streamline and communicate effortlessly with customers and stay engaged with their audiences at every transaction.

Ahmad Al Zaini, Foodics Co-founder and CEO commented, “We are constantly looking out for cutting-edge products that will enhance our clients’ operations and growth. With customer experience at the center of this special collaboration, we’re thrilled to partner with Unifonic and provide our clients with one platform for every conversation. The integration between Foodics and Unifonic will enable F&B outlets to instantly connect and reach their customers anywhere in the world on their preferred channels, thus boosting customer engagement and growth.” 

Trusted by 5,000+ of the world’s most customer-centric companies, Unifonic combines organization’s communications channels on one platform so they can streamline customer engagement. 

“The F&B industry is a critical sector in the Kingdom’s Vision2030 goals and plans, and this partnership with Foodics will allow us to further support and accelerate its growth within the Kingdom,” said Ahmed Hamdan, Co-founder & CEO of Unifonic.

FOODICS is officially recognized by the Saudi Central Bank (“SAMA”) as a FinTech company. Since its inception in 2014, Foodics has successfully processed over 6 billion orders through its platform. It also raised a record US$170 million in its series C funding round last year, boosting its innovation capabilities to better serve business owners and partners. 


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FOODICS is the leading Restaurant and Payment Tech company in MENA, with an innovative 360° SaaS ecosystem making it a pioneer in the regional F&B industry. Formally licensed as a Fintech company by the Saudi Central Bank (SAMA), the company’s vision is to build a complete restaurant management ecosystem that enables owners to run their operations seamlessly and grow their business. Its mission is to empower restaurant and merchant owners with a comprehensive cloud-based POS system to enrich their operations. FOODICS caters to every segment of the F&B sector from traditional dine-in restaurants, cafés, quick service restaurants, bakeries, food trucks through to cloud kitchens and non-food micro-retailers. Since its inception in 2014, it has successfully processed over 6 billion orders through the platform and raised a record USD170 mil in Series C round, making it one of the most promising SaaS companies to emerge from the MENA region. 

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About Unifonic:

Unifonic is a customer engagement platform that enables organizations to delight customers with remarkable omnichannel experiences. It streamlines conversations at every touchpoint throughout the customer journey by unifying communication channels, messaging apps, and chatbots. Unifonic’s solutions integrate customer communication channels, including text, voice, messaging and web, into a single platform that enables companies to create stronger customer relationships. As newer channels emerge and user preferences change over time, organizations rely on Unifonic to maximize customer engagement and optimize communication returns on investment.

From SMS for online banking to WhatsApp customer service support, Unifonic empowers organizations to transform their customer experiences while allowing them to focus on core business activities without maintaining costly communication infrastructures.

With proven expertise in emerging markets since 2006, Unifonic is committed to delivering excellence handling 10+ billion annual transactions for millions of recipients in over 160 countries, backed by a local corporate presence in five countries and a dedicated team of 300+ professionals serving clients 24/7.

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