Capital funding is a necessity for any restaurant owner, whether you want to launch your new restaurant, open a new branch, or elevate the overall experience. With a reliable source for funding, you will be able to improve your business model, increase your profits, and create effective marketing strategies.
So, where should you start?
It can be daunting running your restaurant on your own, having to figure out where the gaps are and what kind of solutions to implement, which is why, we are here to help navigate the process and highlight the most important areas of improvement to spend that capital on.
The most common objective that restaurant owners strive for when raising capital is scaling or expansion. If you feel that your restaurant has reached its profit peak with its current state, you can use the money to expand your dining space in order to accommodate more guests per day, or improve your kitchen station allowing you to have a wider selection for your customers to choose from.
You can also consider opening in a new location only if you believe it is the only step left to take. You must make sure that your brand is well received by the public and can attract the demographic in the new region. Transform your restaurant to a franchise by setting up a clear vision and strong guidelines for all your branches to follow in order to preserve the quality of service everywhere.
This is where the magic happens. A restaurant cannot generate profit if people are not aware of its existence. It is good to have a loyal customer base but the ultimate goal for a restaurant owner is to grow that base by maintaining an online presence and constantly interacting with your audience.
Think about your restaurant’s selling point; is it the variety of food you offer, the unforgettable dine-in experience, or the quick and efficient take-out and delivery service? Once you realize your strong point, you’ll need to collect your customers’ data, preferences and behavior in your restaurant, in order to create tailored online ads that make your customers feel involved with your brand and want it to succeed.
Another effective way to boost your online presence is by using Google’s strategic advertisement. You’ll need to fill out a form about your business and place a bid using your capital money for ad placement, meaning that the next time anyone searches for a place to eat, your restaurant will appear on the top of the result page.
Important Marketing Tips:
- Have a strong online presence
- Generate limited offers and products
- Create a quick and efficient loyalty program
- Use Google Adwords
Any business owner and entrepreneur will tell you that unexpected problems can arise on a daily basis. But some problems can be avoided by being proactive and implementing safety measures in case things go south. Assign a portion of the capital for infrastructure emergencies and overall restaurant maintenance.
Have a contingency plan for almost everything. If you avoid making precautions, a small obstacle can force you to close down your restaurant for several days in order to properly fix the issue.
Important Precaution Measures:
- Make a list of plumbers, electricians, and so on;
- Purchase extra inventory items in case of sudden shortages;
- Have on-call replacements for the kitchen staff.
Your capital money should also be invested in your staff. A good working morale increases the staff’s efficiency and encourages applicants to join your establishment. This can be done by showing appreciation towards your employees with rewards and encouragements.
A trend has been surging on the news detailing how restaurant owners around the world are rewarding their staff with relaxing vacations in order to let off steam and get back to work refreshed. Another way to entice your staff is by introducing rewards for exceptional work ethic, employee of the month, and so much more.
Your staff are your family and taking care of them will reflect on your restaurant’s quality and efficiency.