Eid is a major festival celebrated by the Muslim community with great enthusiasm and joy worldwide. During this time, restaurants and cafes experience a surge in customers as families and friends come together to enjoy meals and festivities.
Managing sales during Eid can be challenging for restaurant owners, but it can also be a great opportunity to increase revenue and attract new customers. And your POS system is the only effective tool to manage restaurant sales during Eid.
In this article, we will discuss the best practices your POS system can help you with during Eid to increase restaurant sales and ensure a seamless customer experience.
Update your menu
One of the first steps in preparing for Eid Al Fitr 2023 is updating your menu to include special dishes that are popular during this time. In addition, you should update your POS system with the new menu items and prices to ensure the ordering process is smooth and accurate. This will also help your staff manage orders efficiently and avoid any confusion or delays.
To stay up to date, it is crucial to revert your menu to its original form as soon as Ramadan finishes and Eid begins if you are no longer offering the Ramadan menu.
During Eid, there is a higher demand for certain ingredients and supplies. Therefore, your POS system should have an inventory management feature that allows you to track the availability of ingredients and supplies in real-time (Check out Foodics Inventory Monitoring & Management feature). This will help you avoid running out of stock and ensure that you can fulfill all customer orders.
Offer promotions and discounts
Eid is a time for giving and sharing. That’s why offering promotions and discounts can greatly attract new customers and increase sales. Therefore, your POS system should have a feature that allows you to create and manage promotions and discounts. This will help you to easily apply discounts to specific items or categories and track their effectiveness.
According to a survey by the National Restaurant Association, 65% of consumers said they are more likely to visit a restaurant during a holiday or special occasion if they receive a promotional offer or discount.
Furthermore, the same survey found that 43% of consumers said they are likely to visit a restaurant they have never been to if they receive a promotional offer or discount. This demonstrates the importance of promotions and discounts during festive seasons for restaurants to attract new customers and increase sales.
4. Utilize online ordering and delivery
During Eid, many people prefer to order food online or get it delivered to their homes. So, to manage your restaurant sales effectively during this time, it’s essential to integrate online ordering and delivery features into your POS system. This will help you reach a larger customer base and increase sales.
According to a recent study by Statista, the online food delivery market is expected to grow by 11.5% annually between 2021 and 2025. This represents a huge opportunity for restaurant owners to increase their sales and revenue by utilizing a restaurant online ordering system. (Learn more about Foodics Online)
5. Optimize table turnover
During Eid, there is typically a high demand for tables at restaurants. To optimize your restaurant’s table turnover rate, you can use your POS system to track seating times and optimize table assignments. This will help you serve more customers and increase sales without compromising on the quality of service.
According to a study by the National Restaurant Association, optimizing table turnover can increase sales by up to 20%. This shows your POS system’s importance in managing table assignments and seating times.
6. Use loyalty programs
According to Forbes’ statistics, the cost of acquiring new customers is five times higher than retaining existing ones. Additionally, existing customers are 50% more likely to use your new products compared to only 31% of new customers.
And that’s why you should use loyalty programs, as they are a great way to encourage repeat business and increase customer loyalty. This makes having a feature in your POS system that allows you to create and manage loyalty programs crucial, which will help you reward your customers for their loyalty and increase sales during Eid and beyond.
7. Utilize Upselling and Cross-Selling
Upselling and cross-selling are effective techniques to increase sales during Eid. Your POS system should have a feature that allows you to suggest additional items to customers based on their order history. This will help you increase the average order value and boost your restaurant’s revenue.
8. Analyze sales data
After Eid, it is important to analyze your sales data to understand how your restaurant performed during this period. Your POS system should have a reporting feature that allows you to generate detailed reports on sales, inventory, and customer behavior. This will help you identify improvement areas and make data-driven decisions to optimize your restaurant’s performance.
Restaurant Marketing for Eid Al Fitr 2023
Marketing is a powerful tool that can help restaurant owners increase their sales during Eid.
Here are some Eid-related marketing tips for restaurant owners to take into consideration:
Use social media: Social media platforms like Facebook, Instagram, and Twitter can be powerful marketing tools for restaurants during Eid. Restaurants can create festive posts and share them on social media to attract customers.
Partner with influencers: Partnering with influencers can be an effective way to promote a restaurant during Eid. Influencers with a large percentage of Muslim followers can promote a restaurant’s special Eid offers and menu items to their followers.
Decorate the restaurant: Restaurants can decorate their premises with Eid-themed decorations to create a festive atmosphere. This can include banners, balloons, and other decorations that are relevant to the occasion.
In conclusion, managing restaurant sales during Eid requires a strategic approach that utilizes the features and capabilities of your POS system. By using online ordering and delivery, optimizing table turnover, using loyalty programs, utilizing upselling and cross-selling, and leveraging the features of POS systems such as Foodics, restaurant owners can not only maximize their sales but also serve as ways to increase restaurant sales during Eid and other occasions.